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Comportamiento del consumidor

Schiffman, Leon y Lazar, Leslie

Comportamiento del consumidor - 10 ed. - México Prentice Hall 2010 - 530 p.

ISBN: 9786074429695

Subjects--Topical Terms:
PUBLICIDAD
COMPORTAMIENTO
CONSUMIDOR
RESPONSABILIDAD SOCIAL

Dewey Class. No.: 658.834 2 S333c10

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