Investigación de mercados (Record no. 10267)

MARC details
000 -LEADER
fixed length control field 00747nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231114b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9586007820
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 K55ie
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kinner, Thomas C. & Taylor, James R.
245 ## - TITLE STATEMENT
Title Investigación de mercados
250 ## - EDITION STATEMENT
Edition statement 5 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá, Colombia
Name of publisher, distributor, etc. McGraw Hill Interamericana
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent 874 p.
Other physical details il.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INVESTIGACIÓN DE MERCADO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element GLOBALIZACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADO GLOBAL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element RECOLECCIÓN DE DATOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MUESTREO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element OPERACIONES DE CAMPO
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gloria E. Rosas Lopetegui
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 14.11.2023   658.83 K55i5 13265 14.11.2023 14.11.2023 Libro
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 14.11.2023   658.83 K55i5 015412 14.11.2023 14.11.2023 Libro