MARC details
| 000 -LEADER |
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| fixed length control field |
01129nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240717233448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240717b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
Bach-PUBL-24005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Vindas Samudio, Juan Pablo |
| 245 ## - TITLE STATEMENT |
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| Title |
Análisis de la estrategia de la comunicación publicitaria de la cadena Musmanni como factor influenciador de compra en hombres y mujeres de 18 a 35 años en el sector de Guadalupe, Goicoechea, en los meses de diciembre de 2023 a febrero de 2024 |
| Remainder of title |
/ Bachillerato en Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
San José, C.R. |
| Name of publisher, distributor, etc. |
UIA |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
134 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Bachillerato en Publicidad / II Cuatrimestre 2024 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
COMUNICACIÓN PUBLICITARIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MUSMANNI |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
FACTORES INFLUYENTES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CONSUMIDORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ASPECTOS CULTURALES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tutor: Allan Vindas Villalobos |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lector: Joaquín Alonso González Suñol |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
http://repositorio.uia.ac.cr/items/94ca7c4c-aa3a-4b16-b00d-cb8eb0549521/edit/bitstreams |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en repositorio |