MARC details
| 000 -LEADER |
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| fixed length control field |
01077nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240718172801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240718b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
Ma-ADM-ME-24001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ramírez Castro, Alejandra |
| 245 ## - TITLE STATEMENT |
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| Title |
Plan de marketing para el posicionamiento de Hidroferol en adultos mayores en Escazú primer cuatrimestre 2024 |
| Remainder of title |
/ Maestría en Administración de Empresas con énfasis en Mercadeo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
San José, C.R. |
| Name of publisher, distributor, etc. |
UIA |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
201 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Maestría en Administración de Empresas con énfasis en Mercadeo / I Cuatrimestre 2024 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ADMINISTRACIÓN DE EMPRESAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MAESTRÍA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
HIDROFEROL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ADULTOS MAYORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MEDIOS DE COMUNICACIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CLIENTELA |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tutora: María José Alfaro Herrera |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lectora: MBA. Jeannina Oviedo Rojas |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
http://repositorio.uia.ac.cr/items/d74f4bf2-4ce4-4542-af3a-243653bcfba8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en repositorio |