MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01135nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241005165111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241005b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIAN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
Bach-PUBL-24011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Montero Morales, Verónica |
| 245 ## - TITLE STATEMENT |
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| Title |
Análisis del impacto de las estrategias publicitarias orientadas a la promoción del reconocimiento y proyección de marca de Empresas Distribuidoras de Ropa Femenina Juvenil para la propuesta de un plan de marketing digital destinado al emprendimiento Local Rosser Shop en el cantón de San José. |
| Remainder of title |
/ Bachillerato de Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, Costa Rica |
| Name of publisher, distributor, etc. |
UIA |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
87 p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Bachillerato de Publicidad / ii cuatrimestre |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ESTRATEGIA PUBLICITARIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PROMOCIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ROPA FEMENINA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PLAN DE MARKETING DIGITAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EMPRENDIMIENTO |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Georgina Lafuente García, tutora |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alonso González Suñol, lector |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
http://repositorio.uia.ac.cr/items/9b2329bc-b49d-40a0-8408-d1f33f98ec69 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en repositorio |