MARC details
| 000 -LEADER |
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| fixed length control field |
01237nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250227162944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250227b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
Bach-PUBL-24016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Calvo Cordero, Valeria |
| 245 ## - TITLE STATEMENT |
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| Title |
Análisis de las estrategias de marketing experiencial de la empresa deleFOCO como mecanismo para la creación de conexiones emocionales y fidelización del consumidor adulto joven de 25 a 30 años de Goicoechea, aplicables a la propuesta de una campaña publicitaria para el Festival Shorts Costa Rica, durante el III cuatrimestre, 2024. |
| Remainder of title |
/ Bachillerato Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
San José, C.R. |
| Name of publisher, distributor, etc. |
UIA |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
112 p. |
| 500 ## - GENERAL NOTE |
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| General note |
Bachillerato Publicidad / III Cuatrimestre 2024 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
EMPRESA DeleFOCO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
EMOCIONES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CONEXIONES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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CONSUMIDORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ADULTO JOVEN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
FESTIVAL SHORTS COSTA RICA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CAMPAÑA PUBLICITARIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tutor: Emilio Azofeifa Torres |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lector: Carlos Vindas C. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
http://repositorio.uia.ac.cr/items/66708018-530f-4f3a-9284-15522b29cf44 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en repositorio |