MARC details
| 000 -LEADER |
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| fixed length control field |
01277nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250327171510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250327b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
Bach-PUBL-25001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Valladares Corea, Isaac |
| 245 ## - TITLE STATEMENT |
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| Title |
Análisis de las estrategias publicitarias orientadas al desarrollo inmobiliario y su relación con la decisión de compra en proyectos habitacionales para la propuesta de una campaña de posicionamiento destinada a personas entre los 30 a 45 años en el proyecto habitacional núcleo Sabana en Mata Redonda, Costa Rica, durante el año 2024. |
| Remainder of title |
/ Bachillerato en Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
San José, C.R. |
| Name of publisher, distributor, etc. |
UIA |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
157 p. |
| Other physical details |
il. |
| 500 ## - GENERAL NOTE |
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| General note |
Bachillerato en Publicidad / I Cuatrimestre 2025 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
DESARROLLO INMOBILIARIO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
ESTRATEGIAS PUBLICITARIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
COMPRAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PROYECTO HABITACIONAL NÚCLEO SABANA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CLIENTES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
CAMPAÑAS PUBLICITARIAS |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
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| Geographic name |
SABANA, MATA REDONDA |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tutora: Katherine Zúñiga V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lector: Bach. Kenneth Ureña Valdelomar |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Link text |
http://repositorio.uia.ac.cr/items/daa3b8d3-7ae5-4647-813d-850097419cfb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en repositorio |