El uso del neuromarketing en la creación de mensajes publicitario radiales que potencien la creatividad y las imágenes auditivas. (Record no. 1328)

MARC details
000 -LEADER
fixed length control field 00815nam a2200253 u 4500
001 - CONTROL NUMBER
control field 000007747
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161413.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161205s2016 xx r 000 0 spa d
040 ## - CATALOGING SOURCE
Original cataloging agency UIA
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Bach-PUBL-16004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berrocal Chavarría, Francini
245 13 - TITLE STATEMENT
Title El uso del neuromarketing en la creación de mensajes publicitario radiales que potencien la creatividad y las imágenes auditivas.
Remainder of title / II Cuatrimestre 2016
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, Costa Rica :
Name of publisher, distributor, etc. Berrocal Chavarría,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 154 p. :
Other physical details 28 cm.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NEUROMARKETING
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CREATIVIDAD
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element IMÁGENES AUDITIVAS
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MENSAJES PUBLICITARIOS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tutor: Juan Carlos Salas
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lector: Eddie Loría
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 30.07.2018   Bach-PUBL-16004 46539 30.07.2018 09.09.2019 TFG en CD
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 11.10.2019   T 8955 46538 11.10.2019 11.10.2019