Elementos de la estrategia mercadológica que pueden incidir en la atracción de nuevos clientes y la retención de los actuales clientes de la academia evolution Muay Thai en el área metropolitana durante el segundo cuatrimestre del 2015. (Record no. 176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a2200229 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000003641 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s2015 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TCD 8597 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vega Brenes, Diana |
| 245 10 - TITLE STATEMENT | |
| Title | Elementos de la estrategia mercadológica que pueden incidir en la atracción de nuevos clientes y la retención de los actuales clientes de la academia evolution Muay Thai en el área metropolitana durante el segundo cuatrimestre del 2015. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, Costa Rica : |
| Name of publisher, distributor, etc. | Vega Brenes, D., |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p. : |
| Other physical details | 28 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Licenciatura en Publicidad |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tutor Lic. José Sánchez Araya |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTRATEGÍAS MERCADOLOGICAS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ATRACCIÓN DE NUEVOS CLIENTES |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETENCION DE CLIENTES |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Universidad Internacional de las Américas |
| Subordinate unit | Carrera de Publicidad |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Sede Central San José | Biblioteca Sede Central San José | 30.07.2018 | TCD 8597 | 45691 | 30.07.2018 | 30.07.2018 | TFG en CD |