| 000 -LEADER |
|---|
| fixed length control field |
01081nam a2200265 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000004365 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160121s2015 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TCD 8665 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaves Vargas, Sophia |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Impacto de la campaña de comunicación de la semana Kölbi de la empresa telefónica grupo ICE en la permanencia de clientes en líneas prepago durante el segundo semestre en el año 2015 / |
| Statement of responsibility, etc. |
Sophia Chaves Vargas |
| Inclusive dates |
Diciembre 2015 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, C. R. : |
| Name of publisher, distributor, etc. |
Chaves V. S., |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
219 p. : |
| Other physical details |
Contiene tablas y gráficos ; |
| Dimensions |
28 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesina Seminario de graduación |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Bachillerato en Publicidad |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tutor: M. Sc. José Nelson Rojas Gamboa |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Lectora: Licda. Ginnette López Salazar |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INSTITUTO COSTARRICENSE DE ELECTRICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMERCIO |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSUMIDOR |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Internacional de las Américas |
| Subordinate unit |
Facultad de Ciencias Sociales |
| Location of meeting |
Escuela de Publicidad |