MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01087nam a2200277 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000009155 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170714s2013 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TCD 5498 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
González Alvarado, Lizeth |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estudio de mercado para analizar el nivel de recordación de marcas propias de Walmart en las categorías textiles que ofrece en los hipermercados Walmart Costa Rica. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, Costa Rica : |
| Name of publisher, distributor, etc. |
L. González, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
130 p. : |
| Other physical details |
28 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis Administración de Empresas con énfasis en Mercado |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Licenciatura Administración de Empresas con énfasis en Mercado |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tutor Mba. Omar Fernández Murillo |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Lectora Mba. Elsi Serrano Sibaja |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
TCD 5498 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADMINISTRACIÓN DE EMPRESAS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MERCADEO |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ESTUDIO DE MERCADO |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARCAS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
WALMART |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Internacional de las Américas |
| Subordinate unit |
Facultad de Ciencias Económicas |
| Location of meeting |
Carrera de Administración de Empresas |