MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01047nam a2200241 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000009988 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171123s2004 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TCD 1403 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leitón Mora, Erick |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estudio de mercadeo para incrementar los volúmenes de colocación de la tarjeta de crédito BN platino del Banco Nacional de Costa Rica en el mercado de las tarjetas de crédito costarricense. / |
| Statement of responsibility, etc. |
Erick Leitón Mora. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, C.R. : |
| Name of publisher, distributor, etc. |
E. Leitón, |
| Date of publication, distribution, etc. |
2004. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis Administración de Empresas |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Licenciatura Administración de Empresas con énfasis en Mercadeo |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tutor: MBA. Carlos M. Rodríguez |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Lector: MBA. Lizeth Fernández |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Disponible solo en Digital |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADMINISTRACIÓN DE EMPRESAS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MERCADEO |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BANCO NACIONAL DE COSTA RICA |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Internacional de las Américas |
| Subordinate unit |
Facultad de Ciencias de la Economía |
| Location of meeting |
Escuela de Administración de Empresas |