Análisis de la potenciabilidad a nivel de mercado de un grupo de emisoras cristianas a partir de la configuración de los perfiles y alcances de las mismas para una propuesta estratégica de mercadeo (Record no. 5254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200116b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TCD 4297 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramírez López, Gustavo |
| 245 ## - TITLE STATEMENT | |
| Title | Análisis de la potenciabilidad a nivel de mercado de un grupo de emisoras cristianas a partir de la configuración de los perfiles y alcances de las mismas para una propuesta estratégica de mercadeo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, Costa Rica |
| Name of publisher, distributor, etc. | UIA |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 122 p. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Bachillerato Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tesina Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tutor: Lic. Lenin Mondol López / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Lectora: Licda. Georgina Lafuente García |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EMISORAS CRISTIANAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en CD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 16.01.2020 | TCD 4297 | 040010 | 16.01.2020 | 16.01.2020 | TFG en CD |