Análisis de la efectividad de los jingles publicitarios como estrategia de fidelización según los clientes de 25 a 40 años del Banco Popular y Desarrollo Comunal de Costa Rica, San José, durante el segundo cuatrimestre del 2021. (Record no. 5975)

MARC details
000 -LEADER
fixed length control field 00938nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161657.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211214b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Bach-PUBL-21001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mora Matamoros, Abigail Tatiana
245 ## - TITLE STATEMENT
Title Análisis de la efectividad de los jingles publicitarios como estrategia de fidelización según los clientes de 25 a 40 años del Banco Popular y Desarrollo Comunal de Costa Rica, San José, durante el segundo cuatrimestre del 2021.
Remainder of title / Bachillerato en Publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, C.R.
Name of publisher, distributor, etc. UIA
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Other physical details Cd
502 ## - DISSERTATION NOTE
Dissertation note Bachillerato en Publicidad / II Cuatrimestre 2021
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element JINGLES PUBLICITARIOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element FIDELIZACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CLIENTES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BANCO POPULAR Y DESARROLLO COMUNAL DE COSTA RICA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tutor: Lic. Carlos Asdrúbal Chinchilla Zamora
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 14.12.2021   Bach-PUBL-21001 50210 14.12.2021 14.12.2021 TFG en CD