Análisis de la efectividad en las estrategias de comunicación integradas de mercadeo como heramienta de impulso de la marca Cervecería San Roque en la red social de Instagram en consumidores de cerveza de edades de 25 a 35 años, en el Cantón de Grecia durante el segundo cuatrimestre del 2021. (Record no. 6127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01097nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161703.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220120b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Bach-PUBL-21010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alfaro Alfaro, Natalia |
| 245 ## - TITLE STATEMENT | |
| Title | Análisis de la efectividad en las estrategias de comunicación integradas de mercadeo como heramienta de impulso de la marca Cervecería San Roque en la red social de Instagram en consumidores de cerveza de edades de 25 a 35 años, en el Cantón de Grecia durante el segundo cuatrimestre del 2021. |
| Remainder of title | / Bachillerato en Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, C.R. |
| Name of publisher, distributor, etc. | UIA |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | CD |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Bachillerato en Publicidad / III Cuatrimestre 2021 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTRATEGIAS DE COMUNICACIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HERRAMIENTAS INFORMACIONALES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CERVERCERÍA SAN ROQUE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMIDORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CERVEZA |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | CANTÓN DE GRECIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TUTOR: ASDRÚBAL CHINCHILLA ZAMORA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en CD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 20.01.2022 | Bach-PUBL-21010 | 50402 | 20.01.2022 | 20.01.2022 | TFG en CD |