| 000 -LEADER |
|---|
| fixed length control field |
01113nam a2200289 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000006860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160915s2009 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIA |
| Transcribing agency |
. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TCD 3444 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villanea Guevara, Nadia |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estudio sobre la Percepción del Cliente Respecto a la Marca de Detergente en Polvo Fort 3, en el Gran Área Metropolitana, y elaboración de una imagen que le permita competir y abarcar otros segmentos del mercado. / |
| Statement of responsibility, etc. |
Nadia Villanea Guevara |
| Inclusive dates |
Agosto 2009 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, C. R. : |
| Name of publisher, distributor, etc. |
Villanea G., N., |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
180 p. : |
| Other physical details |
Il. ; |
| Dimensions |
28 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis Publicidad / |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Licenciatura Publicidad / |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tutor: Lic. José Martínez Ulloa / |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Lector: Bach. Gerardo Carpio / |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PSICOLOGÍA DEL CONSUMIDOR |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ESTUDIO DE MERCADO |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMPETENCIA |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMERCIALES |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Internacional de las Américas |
| Subordinate unit |
/ Facultad de Ciencias Sociales |
| Location of meeting |
/ Escuela de Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
TFG en CD |