Analizar el tipo de publicidad más efectivo para publicitar en los cines de Cinemark entre publicidad de emplazamiento y publicidad subliminal, propuesta que sirva de guía para publicitar correctamente en cine. (Record no. 640)

MARC details
000 -LEADER
fixed length control field 00978nam a2200277 u 4500
001 - CONTROL NUMBER
control field 000006878
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161349.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160919s2009 xx r 000 0 spa d
040 ## - CATALOGING SOURCE
Original cataloging agency UIA
Transcribing agency .
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TCD 3439
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gumán Víquez, Mónica María
245 10 - TITLE STATEMENT
Title Analizar el tipo de publicidad más efectivo para publicitar en los cines de Cinemark entre publicidad de emplazamiento y publicidad subliminal, propuesta que sirva de guía para publicitar correctamente en cine.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, Costa Rica :
Name of publisher, distributor, etc. Guzmán Víquez,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 122 p. :
502 ## - DISSERTATION NOTE
Dissertation note Bachillerato Publicidad /
502 ## - DISSERTATION NOTE
Dissertation note Tesina Publicidad /
502 ## - DISSERTATION NOTE
Dissertation note Tutor Lic. José Martínez Ulloa
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CINEMARK
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD DE EMPLAZAMIENTO
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD SUBLIMINAL
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CINE
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Universidad Internacional de las Américas
Subordinate unit / Carrera de Publicidad
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Biblioteca Sede Central San José Biblioteca Sede Central San José 30.07.2018   TCD 3439 029272 30.07.2018 30.07.2018 TFG en CD