Publicidad (Record no. 6539)

MARC details
000 -LEADER
fixed length control field 00662nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190730b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789701066683
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Español
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 A681p11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William
-- Weigold, Michael
-- Arens, Christian
245 ## - TITLE STATEMENT
Title Publicidad
250 ## - EDITION STATEMENT
Edition statement 11 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Other physical details 714 p.
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADOTECNICA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MEDIO PUBLICITARIO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMUNICACIÓN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 30.07.2019   659.1 A681p11 43432 06.01.2021 30.07.2019 Libro
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 11.02.2020   659.1 A681p11 43465 11.02.2020 11.02.2020 Libro
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 14.02.2020   659.1 A681p11 43284 14.02.2020 14.02.2020 Libro