Dirección de Marketing (Record no. 6576)

MARC details
000 -LEADER
fixed length control field 00758nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190730b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789701067109
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Español
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 L218d2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lambin, Jean-Jacques ;
245 ## - TITLE STATEMENT
Title Dirección de Marketing
Remainder of title gestión estratégica y operativa del mercado
250 ## - EDITION STATEMENT
Edition statement 2 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Name of publisher, distributor, etc. Editorial MC Graw Hill
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Other physical details 596 p.
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING OPERATIVO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPORTAMIENTO DEL CONSUMIDOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING ESTRATÉGICO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name COMPETITIVIDAD
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name POSICIONAMIENTO
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 30.07.2019   658.8 L218d2 43461 30.07.2019 30.07.2019 Libro