Marketing Turístico (Record no. 6681)

MARC details
000 -LEADER
fixed length control field 00647nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190731b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788483227404
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Español
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K87m5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Turístico
250 ## - EDITION STATEMENT
Edition statement 5 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Madrid, España
Name of publisher, distributor, etc. Editorial Pearson
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Other physical details 797 p.
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TURISMO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PLANIFICACIÓN ESTRATÉGICA
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Bowen, John [et.al]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 31.07.2019   658.8 K87m5 043455 31.07.2019 31.07.2019 Libro