Marketing (Record no. 6763)

MARC details
000 -LEADER
fixed length control field 00592nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190801b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786073238601
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Español
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K82m16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip y Gary Armstrong
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 16 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Name of publisher, distributor, etc. Editorial Pearson
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Other physical details 613 p.
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADEO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMIDOR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Public note
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 01.08.2019 8 5 658.8 K82m14 44265 20.06.2023 12.06.2023 01.08.2019 Libro  
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 05.08.2019 5 1 658.8 K82m14 43466 25.02.2020 21.02.2020 05.08.2019 Libro  
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 06.10.2022 4 5 658.8 K82m16 51192 03.10.2023 08.07.2023 06.10.2022 Libro 16 ed.
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 17.11.2022     658.8 K82m16 51677 17.11.2022   17.11.2022 Libro 16 ed.
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 17.11.2022 1 8 658.8 K82m16 51678 05.08.2024 05.08.2023 17.11.2022 Libro 16 ed.
          Biblioteca Sede Heredia Biblioteca Sede Heredia 09.09.2019     658.8 K82m14 43560 09.09.2019   09.09.2019 Libro  
    Dewey Decimal Classification     Biblioteca Sede Heredia Biblioteca Sede Heredia 17.11.2022     658.8 K82m16 51679 17.11.2022   17.11.2022 Libro 16 ed.