Mercadotecnia (Record no. 6779)

MARC details
000 -LEADER
fixed length control field 00739nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190805b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786071513922
040 ## - CATALOGING SOURCE
Transcribing agency UIA
041 ## - LANGUAGE CODE
Language code of original Español
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.878 F529m5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fischer, Laura
245 ## - TITLE STATEMENT
Title Mercadotecnia
250 ## - EDITION STATEMENT
Edition statement 5 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Name of publisher, distributor, etc. Editorial Mc Graw Hill
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Other physical details 340 p.
Dimensions 27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACIÓN DE EMPRESAS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADEO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADOTECNIA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MERCADO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPORTAMIENTO DEL CONSUMIDOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING DIGITAL
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Espejo, Jorge
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 05.08.2019 5 4 658.878 F529m5 48418 06.01.2021 29.10.2020 05.08.2019 Libro