Posicionamiento: la batalla por su mente (Record no. 7949)

MARC details
000 -LEADER
fixed length control field 00656nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200220b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071359168
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 R559p2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Al Ries
-- Jack Trout
245 ## - TITLE STATEMENT
Title Posicionamiento: la batalla por su mente
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Other physical details 243 p.
520 ## - SUMMARY, ETC.
Summary, etc. Para muchos es la biblia sobre estratégia. El libro de publicidad más influyente que jamás se haya escrito.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element POSICIONAMIENTO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MENTE LÍDER
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name karla Ivonne Sáinz de la peña Alcocer, Traductora
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 20.02.2020   659.1 R559p2 021763 20.02.2020 20.02.2020 Libro