Identificar el posicionamiento actual de la marca meneitos tradicional de Jack's en mujeres amas de casa residentes de San José y proponer los atributos que ayuden a modificar su imagen. / (Record no. 877)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01008nam a2200265 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000007156 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161010s2010 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIA |
| Transcribing agency | . |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TCD 3860 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menocal Solano, Andrea |
| 245 10 - TITLE STATEMENT | |
| Title | Identificar el posicionamiento actual de la marca meneitos tradicional de Jack's en mujeres amas de casa residentes de San José y proponer los atributos que ayuden a modificar su imagen. / |
| Statement of responsibility, etc. | Andrea Menocal Solano |
| Inclusive dates | Abril 2010 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, C. R. : |
| Name of publisher, distributor, etc. | Menocal S., A., |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 158 p. : |
| Other physical details | Il., Gráficos ; |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tesis Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Licenciatura Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tutor: Msc. José Martínez Ulloa / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Lector: Lic. Óscar Ramírez B. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EMPRESA JACK'S |
| 710 1# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Universidad Internacional de las Américas |
| Subordinate unit | / Facultad de Ciencias Sociales |
| Location of meeting | / Escuela de Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en CD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 30.07.2018 | TCD 3860 | 30565 | 30.07.2018 | 23.08.2022 | TFG en CD |