Mercadeo en TIC para informática (Record no. 9148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220518b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073210096 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 A679m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arellano Cueva, Rolando; Kotler, Philip & Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Mercadeo en TIC para informática |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson Educación |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 424 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TIC ́s |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING ADMINISTRATIVO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCTOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | AMÉRICA LATINA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 18.05.2022 | 658.8 A679m | 50868 | 18.05.2022 | 18.05.2022 | Libro | |||||
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 18.05.2022 | 658.8 A679m | 50869 | 18.05.2022 | 18.05.2022 | Libro | |||||
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 17.06.2022 | 658.8 A679m | 51015 | 17.06.2022 | 17.06.2022 | Libro |