MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01143nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788418709876 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8011 K874m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip; Kartajaya, Hermawan & Setiawan, Iwan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing 5.0: |
| Remainder of title |
tecnología para la humanidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid, España |
| Name of publisher, distributor, etc. |
LID Editorial & Almuzara S.L. |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
214 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Colección Acción Empresarial |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing de la nueva era el cual responde al reto urgente que enfrenta todo profesional de esta rama, combinando el disruptivo progreso tecnológico con los cambios en el comportamiento de los consumidores, las diferencias entre las generaciones baby boomers, X, Y, Z y alfa y los nuevos modelos de negocio que fusionan la realidad física y la digital. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING 5.0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TECNOLOGÍA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRECHA DIGITAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
FUTURO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EXPERIENCIA DEL CLIENTE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING ÁGIL |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cecilia González Godino |
| Titles and other words associated with a name |
(traductora) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |