Marketing exitoso: (Record no. 9231)

MARC details
000 -LEADER
fixed length control field 00990nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161908.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221021b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788670357173
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 F219m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Far, Raúl & López, David
245 ## - TITLE STATEMENT
Title Marketing exitoso:
Remainder of title descubre los secretos mejor guardados de las grandes marcas y aplícalos a cualquier negocio
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Wroclaw, Polonia
Name of publisher, distributor, etc. Amazon Fulfillment
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 121 p.
520 ## - SUMMARY, ETC.
Summary, etc. Este libro muestra tácticas y estrategias que utilizan marcas relevantes e importantes del mercado global, por medio de la psicología del consumo y acorde a los sectores a los que se dedica cada empresa.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NEUROMARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SUPERMERCADOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PRODUCTOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TÉCNICAS DE VENTAS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TIENDAS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EMPRESAS GIGANTES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTRATEGIAS PUBLICITARIAS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 21.10.2022   658.802 F219m 51361 21.10.2022 21.10.2022 Libro
    Dewey Decimal Classification     Biblioteca Sede Heredia Biblioteca Sede Heredia 21.10.2022   658.802 F219m 51362 21.10.2022 21.10.2022 Libro