Schiffman, Leon G <br/><br/>
Comportamiento del consumidor 

 - 8 ed. 
 - México  Pearson  2005 
 -  587 p.  25 cm. 
<br/><br/><label>ISBN: </label>9702605962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>CONSUMIDOR
<br/><br/><label>Dewey Class. No.: </label>658.8   SCH355c8