Kerin, Roger y  Hartley, Steven <br/><br/>
Marketing 

 - 13 ed. 
 - México  McGrawHill  2018 
 -  670 p. 
<br/><br/><label>ISBN: </label>9781456260972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADMINISTRACIÓN<br/>CONSUMIDOR<br/>RED SOCIAL
<br/><br/><label>Dewey Class. No.: </label>658.8  K39m13