Hague, Paul <br/><br/>
Market research in practice:   an introduction to gaining greater market insight 

 - 4 ed. 
 - UK, Great Britain  KoganPage  2022 
 - 372 p. 
<br/><br/> Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.  
<br/><br/><label>ISBN: </label>9781398602847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET RESEARCH <br/>QUALITATIVE RESEARCH<br/>FOCUS GROUPS<br/>TELEPHONE INTERVIEWING<br/>ONLINE SURVEYS<br/>DATA ANALYSIS
<br/><br/><label>Dewey Class. No.: </label>658.83 H147m4