TY  - BOOK
AU  - Hague, Paul
AU  - Matthew Harrison, Julia Cupman & Oliver Truman
TI  - Market research in practice: : an introduction to gaining greater market insight
SN  - 9781398602847
U1  - 658.83 H147m4 
PY  - 2022///
CY  - UK, Great Britain
PB  - KoganPage
KW  - MARKET RESEARCH
KW  - QUALITATIVE RESEARCH
KW  - FOCUS GROUPS
KW  - TELEPHONE INTERVIEWING
KW  - ONLINE SURVEYS
KW  - DATA ANALYSIS
N2  - Market research in practice has been fully updated to capture the latest changes and developments in the field, including GDPR. It explores the rise of ethnography as a market research tool and the use of online methods for quick and efficient surveys.
ER  -