| 000 | 00592nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240710161730.0 | ||
| 008 | 190801b ||||| |||| 00| 0 eng d | ||
| 020 | _a9786073238601 | ||
| 040 | _cUIA | ||
| 041 | _hEspañol | ||
| 082 | _a658.8 K82m16 | ||
| 100 | _aKotler, Philip y Gary Armstrong | ||
| 245 | _aMarketing | ||
| 250 | _a16 ed. | ||
| 260 |
_aMéxico _bEditorial Pearson _c2017 |
||
| 300 |
_b613 p. _c27 cm. |
||
| 650 | _aADMINISTRACIÓN | ||
| 650 | _aMARKETING | ||
| 650 | _aMERCADEO | ||
| 650 | _aMERCADO | ||
| 650 | _aCONSUMIDOR | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6763 _d6763 |
||