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Kleppner: Publicidad

Russell, J. Thomas

Kleppner: Publicidad - 14 ed. - México D.F. Pearson Educación 2001 - 716 p. 27 cm. il.

Título original: Kleppner ́s advertising procedure

ISBN: 9684444230

Subjects--Topical Terms:
PUBLICIDAD
PLANEACIÓN
ADMINISTRACIÓN PUBLICITARIA
MEDIOS
PRODUCCIÓN DE MATERIAL

Dewey Class. No.: 659.13 R967k14

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