Kleppner: (Record no. 7850)

MARC details
000 -LEADER
fixed length control field 00752nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200215b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9684444230
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13 R967k14
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Russell, J. Thomas
245 ## - TITLE STATEMENT
Title Kleppner:
Remainder of title Publicidad
250 ## - EDITION STATEMENT
Edition statement 14 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México D.F.
Name of publisher, distributor, etc. Pearson Educación
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Other physical details 716 p.
Dimensions 27 cm.
Accompanying material il.
500 ## - GENERAL NOTE
General note Título original: Kleppner ́s advertising procedure
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PLANEACIÓN
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADMINISTRACIÓN PUBLICITARIA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MEDIOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PRODUCCIÓN DE MATERIAL
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name W. Ronald Lane, Pilar Mascaró Sacristán (traductora)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 15.02.2020   659.13 R967k14 18465 15.02.2020 15.02.2020 Libro