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Marketing Estratégico - enfoque de toma de decisiones

Walker, Orville

Marketing Estratégico - enfoque de toma de decisiones - 4 ed. - México Mc Graw Hill 2004 - 431 p. 23 cm.

ISBN: 9701045963

Subjects--Topical Terms:
ESTRATEGIAS DE MARKETING
ESTRATEGIA
MARKETING
POSICIONAMIENTO
DESEMPEÑO DE MARKETING

Dewey Class. No.: 658.8 W181m4

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