Marketing Estratégico - (Record no. 8580)

MARC details
000 -LEADER
fixed length control field 00651nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161842.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200608b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9701045963
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 W181m4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville
245 ## - TITLE STATEMENT
Title Marketing Estratégico -
Remainder of title enfoque de toma de decisiones
250 ## - EDITION STATEMENT
Edition statement 4 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México
Name of publisher, distributor, etc. Mc Graw Hill
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Other physical details 431 p.
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTRATEGIAS DE MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTRATEGIA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element POSICIONAMIENTO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DESEMPEÑO DE MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harper W. Boyd
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 08.06.2020   658.8 W181m4 023100 08.06.2020 08.06.2020 Libro
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 15.06.2020   658.8 W181m4 023101 15.06.2020 15.06.2020 Libro