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Fundamentos de marketing

Philip, Kotler y Armstrong, Gary

Fundamentos de marketing - 13 ed. - México Pearson 2017 - 635 p.

ISBN: 9786073238458

Subjects--Topical Terms:
ADMINISTRACIÓN
MARKETING
CLIENTE
MERCADEO
CONSUMIDOR
NEGOCIO
MARCA
PRODUCTO
PRECIO
RESPONSABILIDAD SOCIAL

Dewey Class. No.: 658.81 K82m13

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