Fundamentos de marketing (Record no. 9292)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073238458 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UIAN |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Español |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 K82m13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip, Kotler y |
| -- | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 635 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADMINISTRACIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CLIENTE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMIDOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NEGOCIO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARCA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCTO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRECIO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RESPONSABILIDAD SOCIAL |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 02.11.2022 | 658.81 K82m13 | 51505 | 02.11.2022 | 02.11.2022 | Libro | ||||||
| Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 02.11.2022 | 1 | 658.81 K82m13 | 51506 | 22.05.2023 | 02.11.2022 | Libro | 15.05.2023 | ||||
| Dewey Decimal Classification | Biblioteca Sede Heredia | Biblioteca Sede Heredia | 02.11.2022 | 658.81 K82m13 | 51507 | 02.11.2022 | 02.11.2022 | Libro |