El papel del neuromarketing en la aplicación de estrategias publicitarias en redes sociales orientadas al posicionamiento de marca de pequeños y medianos emprendimientos en centros urbanos: un estudio de caso para 19.96 Café en Sabanilla de Montes de Oca. (Record no. 10768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01146nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240827174635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240827b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Bach-PUBL-24009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Calderón Rodríguez, Valeria |
| 245 ## - TITLE STATEMENT | |
| Title | El papel del neuromarketing en la aplicación de estrategias publicitarias en redes sociales orientadas al posicionamiento de marca de pequeños y medianos emprendimientos en centros urbanos: un estudio de caso para 19.96 Café en Sabanilla de Montes de Oca. |
| Remainder of title | / Bachillerato en Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, C.R. |
| Name of publisher, distributor, etc. | UIA |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 85 p. |
| 500 ## - GENERAL NOTE | |
| General note | Bachillerato de Publicidad / II Cuatrimestre 2024 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTRATEGIAS PUBLICITARIAS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NEUROMARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EMPRENDIMIENTO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | REDES SOCIALES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CENTROS URBANOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 19.96 CAFÉ |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | SABANILLA, MONTES DE OCA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tutor: Emilio Azofeifa |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lector. Carlos José Vindas |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | http://repositorio.uia.ac.cr/items/ad43990e-6279-42f3-a2a3-d2a91d6b27e6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en repositorio |
| Date last seen | Total checkouts | Full call number | Barcode | Koha item type | Lost status | Source of classification or shelving scheme | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|
| 27.08.2024 | Bach-PUBL-24009 | Bach-PUBL-24009 | TFG en repositorio | Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 27.08.2024 |