Percepción del sector publicitario costarricense sobre el modelo de estrategias creativas que se deben emplear en el marketing móvil, propuesta de una guía práctica para el manejo eficiente de esta tecnología. (Record no. 1174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01068nam a2200277 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000007557 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161115s2010 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIA |
| Transcribing agency | . |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TCD 4228 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valverde Orozco, María Gabriela |
| 245 10 - TITLE STATEMENT | |
| Title | Percepción del sector publicitario costarricense sobre el modelo de estrategias creativas que se deben emplear en el marketing móvil, propuesta de una guía práctica para el manejo eficiente de esta tecnología. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, Costa Rica : |
| Name of publisher, distributor, etc. | Valverde Orozco, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. : |
| Other physical details | 28 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Licenciatura Publicidad con énfasis en Producción / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tesis Publicidad con énfasis en Producción / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tutor Dr. José Ángel Vargas Campos / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Lector Licda. Evelyn Ugalde Barrantes / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | TCD 4228 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCCIÓN |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MOVIL |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Universidad Internacional de las Américas |
| Subordinate unit | / Carrera de Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en CD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Sede Central San José | Biblioteca Sede Central San José | 30.07.2018 | TCD 4228 | 031841 | 30.07.2018 | 30.07.2018 | TFG en CD |