MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01180nam a2200253 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000004391 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240710161335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160126s2015 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TCD 8692 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gallo Marín, Yog Min |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Factores que inciden en la aceptación del producto Holografo como producto BTL para la transmisión de mensajes de marca, campañas publicitarias o productos, dentro del mercado de producción comunicativa costarricense y las empresas de Retail, a partir del segundo semestre del año 2015 / |
| Statement of responsibility, etc. |
Yog Min Gallo Marín |
| Inclusive dates |
Diciembre 2015 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San José, C. R. : |
| Name of publisher, distributor, etc. |
Gallo M. Y. M., |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
146 p. : |
| Other physical details |
Contiene gráficos y tablas ; |
| Dimensions |
28 cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Licenciatura en Administración de Empresas con énfasis en Mercadeo |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tutora: Lic. Ginnette López Salazar |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Lectora: MBA. Elsie Serrano Sibaja |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADMINISTRACIÓN DE EMPRESAS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSUMIDOR |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad Internacional de las Américas |
| Subordinate unit |
Facultad de Ciencias de la Economía |
| Location of meeting |
Escuela de Administración de Empresas |