Análisis del marketing olfativo como estrategia de promoción utilizada para ejercer influencia en la decisión de compra en los consumidores de 20 a 35 años de la tienda Pull & Bear de Multiplaza Escazú, en el tercer cuatrimestre del 2019. (Record no. 5316)

MARC details
000 -LEADER
fixed length control field 00840nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200511b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TCD 10334
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Víquez Cortés, David Alonso
245 ## - TITLE STATEMENT
Title Análisis del marketing olfativo como estrategia de promoción utilizada para ejercer influencia en la decisión de compra en los consumidores de 20 a 35 años de la tienda Pull & Bear de Multiplaza Escazú, en el tercer cuatrimestre del 2019.
Remainder of title TFG Publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, Costa Rica
Name of publisher, distributor, etc. UIA
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Other physical details 167 p.
502 ## - DISSERTATION NOTE
Dissertation note Bachillerato Publicidad / TCD 10334 / i custrimestre
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BACHILLERATO PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING OLFATIVO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROMOCIÓN
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Asdrúbal Chinchilla Zamora, Tutor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 11.05.2020   Bach-PUBL-20005 49218 11.05.2020 11.05.2020 TFG en CD