Analizar la efectividad del uso del Diagrama de Ishikawa como herramienta de extracción de insights para el desarrollo de una campaña publicitaria interna en estudiantes de la carrera de publicidad de la UIA, durante el II cuatrimestre del 2020. (Record no. 5513)

MARC details
000 -LEADER
fixed length control field 00849nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161641.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201202b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UIAN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TCD 10532
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rodríguez Bogantes, Gregory
245 ## - TITLE STATEMENT
Title Analizar la efectividad del uso del Diagrama de Ishikawa como herramienta de extracción de insights para el desarrollo de una campaña publicitaria interna en estudiantes de la carrera de publicidad de la UIA, durante el II cuatrimestre del 2020.
Remainder of title TFG Bachillerato de Publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, Costa Rica
Name of publisher, distributor, etc. UIA
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Other physical details 92 p.
502 ## - DISSERTATION NOTE
Dissertation note TCD 10532 / Bachillerato de Publicidad / ii cuatrimestre
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ISHIKAWA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CAMPAÑA PUBLICITARIA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alonso González Suñol, tutor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 02.12.2020   TCD 10532 49435 02.12.2020 02.12.2020 TFG en CD