Análisis de la efectividad de la Neuropsicología como herramienta del Neuromarketing para la Marca de Snack Lam ́s. (Record no. 6183)

MARC details
000 -LEADER
fixed length control field 00761nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220208b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Bach-PUBL-21015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gutiérrez Sojo, Dayana
245 ## - TITLE STATEMENT
Title Análisis de la efectividad de la Neuropsicología como herramienta del Neuromarketing para la Marca de Snack Lam ́s.
Remainder of title / Bachillerato en Publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, C.R.
Name of publisher, distributor, etc. UIA
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Other physical details CD
502 ## - DISSERTATION NOTE
Dissertation note Bachillerato en Publicidad / III Cuatrimestre 2021
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NEUROPSICOLOGÍA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HERRAMIENTA DE NEUROMARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SNACKS LAM ́S
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tutora: Katherine Zúñiga Villaplana
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 08.02.2022   Bach-PUBL-21015 50462 08.02.2022 08.02.2022 TFG en CD