MARC details
| 000 -LEADER |
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| fixed length control field |
01530nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240710161731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190805b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786075269153 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
UIA |
| 041 ## - LANGUAGE CODE |
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| Language code of original |
Español |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
382 L616c5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lerma Kirchner, Alejandro E. & Márquez Castro, Enrique |
| 245 ## - TITLE STATEMENT |
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| Title |
Comercio y Marketing Internacional |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Iztapalapa, México |
| Name of publisher, distributor, etc. |
Cengage Learning Editores |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Other physical details |
556 p. |
| Dimensions |
24 cm. |
| Accompanying material |
il. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Esta obra aborda todos los aspectos del comercio y marketing internacional con el objetivo de posicionar y comercializar un producto o servicio específico en un determinado mercado meta, desde los conceptos más básicos de la exportación, pasando por protección de la propiedad industrial, políticas arancelarias, promoción, análisis producto-mercado, características y particularidades de los distintos mercados internacionales, planes de negocios y de exportación, hasta aspectos logísticos y de competitividad. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
COMERCIO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MARKETING INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
MERCADO INTERNACIONAL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PRODUCTO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PRECIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
INCOTERMS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PLAN DE NEGOCIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
PLAN DE EXPORTACIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
LOGÍSTICA DE EXPORTACIÓN |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
COMPETITIVIDAD |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jorge Pelayo Maciel, Ma. Guadalupe González Estrada, Viridiana Fanny Chávez Pino |
| Titles and other words associated with a name |
(Revisión técnica) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |