Analizar la percepción de las cuentas claves acerca de la publicidad que brinda actualmente la empresa Maz Industrial, con el fin de proponer una estrategia de comunicación que permita posicionar mejor a la empresa. (Record no. 751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00988nam a2200265 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000007010 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240710161353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160928s2009 xx r 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIA |
| Transcribing agency | . |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | TCD 3565 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ureña Aguero, Jéssica |
| 245 10 - TITLE STATEMENT | |
| Title | Analizar la percepción de las cuentas claves acerca de la publicidad que brinda actualmente la empresa Maz Industrial, con el fin de proponer una estrategia de comunicación que permita posicionar mejor a la empresa. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San José, Costa Rica : |
| Name of publisher, distributor, etc. | Ureña Aguero, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 161 p. : |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Bachillerato Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tesina Publicidad / |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Tutor Lic. José Martínez Ulloa |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ESTRATEGÍAS DE COMUNICACIÓN |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUENTAS CLAVES |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MAZ INDUSTRIAL |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Universidad Internacional de las Américas |
| Subordinate unit | / Facultad de Ciencias Sociales |
| Location of meeting | / Carrera de Publicidad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TFG en CD |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Sede Central San José | Biblioteca Sede Central San José | 30.07.2018 | TCD 3565 | 029792 | 30.07.2018 | 30.07.2018 | TFG en CD |