Imagen Corporativa - (Record no. 7837)
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000 -LEADER | |
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fixed length control field | 00922nam a22002777a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240710161813.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200214b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789682484278 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | UIA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.20148 L734i |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Limón Peña, Moisés |
245 ## - TITLE STATEMENT | |
Title | Imagen Corporativa - |
Remainder of title | estrategia organizacional de comunicación global - valor para la empresa, atención, confianza, y credibilidad del público, comunicación en y para la empresa, plan de comunicación global, auditoría y comunicación |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | México |
Name of publisher, distributor, etc. | Trillas |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | 152 p. |
Dimensions | 23 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | COMUNICACIÓN GLOBAL |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | PROPAGANDA COMERCIAL |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | IDENTIDAD CORPORATIVA |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | IMAGEN CORPORATIVA |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | RELACIONES PÚBLICAS |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | PUBLICIDAD |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | PERCEPCIÓN |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | POSICIONAMIENTO |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Libro |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 14.02.2020 | 659.20148 L734i | 44836 | 14.02.2020 | 14.02.2020 | Libro | |||||
Dewey Decimal Classification | Biblioteca Sede Central San José | Biblioteca Sede Central San José | 20.02.2020 | 659.20148 L734i | 44835 | 20.02.2020 | 20.02.2020 | Libro |