Marketing online: (Record no. 9277)

MARC details
000 -LEADER
fixed length control field 01119nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221101b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788418415197
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8011 M346m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Markuleta, Mikel & Errandonea, Iraia
245 ## - TITLE STATEMENT
Title Marketing online:
Remainder of title estrategia y táctica en la era digital
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Madrid, España
Name of publisher, distributor, etc. ESIC Editorial
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 148 p.
520 ## - SUMMARY, ETC.
Summary, etc. El marketing digital es una disciplina en auge y en constante crecimiento, con un abanico de posibilidades amplio gracias al desarrollo expansivo de la tecnología, se multiplican las posibilidades de publicitar productos y servicios. Este libro tiene como objetivo ofrecer el conocimiento y las herramientas necesarias para comprender el ecosistema digital de manera integral.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING DIGITAL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING ONLINE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ERA DIGITAL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MEDIOS ONLINE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BIG DATA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTELIGENCIA DE NEGOCIOS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ANÁLITICA WEB
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NUEVAS ECONOMÍAS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 01.11.2022 2 658.8011 M346m 51461 11.03.2024 15.02.2024 01.11.2022 Libro
    Dewey Decimal Classification     Biblioteca Sede Heredia Biblioteca Sede Heredia 01.11.2022   658.8011 M346m 51462 01.11.2022   01.11.2022 Libro