Análisis de la estrategia publicitaria brand-cause fit del comercial You’re not alone de la marca Sprite, según las personas estudiantes de 17 a 25 años de la Universidad Internacional de las Américas de la carrera de Publicidad durante el primer cuatrimestre del 2023 (Record no. 9853)

MARC details
000 -LEADER
fixed length control field 00996nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230529b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Bach-PUBL-23010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Araya Herrera, Jerick
245 ## - TITLE STATEMENT
Title Análisis de la estrategia publicitaria brand-cause fit del comercial You’re not alone de la marca Sprite, según las personas estudiantes de 17 a 25 años de la Universidad Internacional de las Américas de la carrera de Publicidad durante el primer cuatrimestre del 2023
Remainder of title / Bachillerato en Publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. San José, C.R.
Name of publisher, distributor, etc. UIA
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 118 p.
502 ## - DISSERTATION NOTE
Dissertation note Bachillerato en Publicidad / I Cuatrimestre 2023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTRATEGIAS PUBLICITARIAS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND-CAUSE FIT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMERCIALES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element YOU´RE NOT ALONE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARCA SPRITE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ESTUDIANTES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tutor: Asdrúbal Chinchilla Zamora
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TFG en CD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 29.05.2023   Bach-PUBL-23010 52195 29.05.2023 29.05.2023 TFG en CD