Introducción a la teoría de la publicidad (Record no. 9986)

MARC details
000 -LEADER
fixed length control field 00994nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710161937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230816b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8430908293
040 ## - CATALOGING SOURCE
Transcribing agency UIA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13 S212i
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sánchez Guzmán, José Ramón
245 ## - TITLE STATEMENT
Title Introducción a la teoría de la publicidad
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Madrid, España
Name of publisher, distributor, etc. Tecnos S.A.
Date of publication, distribution, etc. 1979
300 ## - PHYSICAL DESCRIPTION
Extent 501 p.
Other physical details (Fotocopia)
500 ## - GENERAL NOTE
General note Se trata de un libro de iniciación para llevar el mundo de la publicidad a todos aquellos que lo desconocen. Se explican en esta obra los conceptos de forma clara y con la mayor sencillez, ofreciendo a los lectores un conocimiento básico con el fin de que se pueda entender sin problemas un sector realmente complejo.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLICIDAD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMUNICACIÓN PUBLICITARIA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MENSAJE PUBLICITARIO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TEORÍA ECONÓMICA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CRÍTICA SOCIAL
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CULTURA DE MASAS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Libro
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Sede Central San José Biblioteca Sede Central San José 16.08.2023   659.13 S212i 24605 16.08.2023 16.08.2023 Libro